de pinxi | Virtual Tour of Belgium
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  • de pinxi @ Paris
  • de pinxi @ Paris
  • de pinxi @Paris
  • de pinxi@Team Belgium Oostende
  • de pinxi @Team Belgium Oostende
  • de pinxi@Team Belgium Oostende
  • de pinxi@National day
  • de pinxi@National day
  • de pinxi@National day

Virtual Tour of Belgium

For the Chancellery of the Prime Minister, de pinxi has created a 3 minute virtual tour of Belgium by bicycle!

A huge success during Euro 2016 in Paris, “Team Belgium” in Ostend and the Belgian National Day with the Belgian representation of the European Commission.

 

The Chancellery wanted to present the country and its defining features in a pavilion located in the middle of the football village. This was an urgent need, looking for fun and attraction.  de pinxi suggested  its bike simulator for a virtual tour of Belgium!

Sat on a real bicycle, the visitor pedals facing a trio of screens, immersing them in a graphical view of Belgium showing its 13 largest cities. Hidden in each city is a football that gives a score bonus. Other bonuses are distributed along the routes: beer, chocolate, waffles, etc. appealing to the cosmopolitan audience of the European Cup!

After 3 minutes, the visitor is awarded a score ; if the cyclists agree, they are  added to the hall of fame, and invited to create a personalised postcard (with their photo),  sent to them by email.

 

Category

Communication, Entertainment