de pinxi | John Hancock Tower
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John Hancock Tower

de pinxi creates the John Hancock observatory interactive experience, at the top of the Tower, in Chicago! 

Interactive panoramas and multimedia treasure hunt: 18 activity stations providing information and fun, in 7 languages!

The interactive panoramas

They provide information about the views in front of the visitors, with a zoom level greater than 30x! Visitors are plunged into images of over 3 billion pixels, and can touch the places featured to discover more about them!

The multimedia treasure hunt

By following the tower mascot, Seemore, animated in 3D by de pinxi, visitors are invited to discover all the various aspects of Chicago. Go to the digital photo booth, and send your personalised greetings ‘from Chicago with Love’ to your buddies!


Focus, Museum, Tourist destination